MA. CA. is a brand that offers complete architecture and interior design solutions; their services range from design and construction supervision to interiorism and furniture retail. The overall visual language relies on pictures that show raw materials and different samples of MA. CA.’s services in order to involve consumers in the processes. The graphic result is simple yet effective: a discreet layout and typographic treatment, and a thoughtful usage of negative space. The solution's simplicity highlights the images that seek the communication of the brand’s core values: professionalism, integrity and transparency.